What is it?

PPC, or Pay-Per-Click Marketing is an online advertising model that is becoming increasingly popular. From the Advertiser’s side, this usually consists of bidding for or buying clicks from an advert which is placed on a publisher site.

These sites will usually display an advertisment when a keyword query, or page theme  matches a word on an advertiser’s preferred list of keywords, thus affording some level of targetting for the advertiser.

Who Are The Big Players?

At the time of publishing, the top three PPC providers are Google Adwords, Microsoft adCenter and Yahoo Search Marketing, although Google does lead the market in terms of search volume and content network reach.

What Are The Advantages of Pay Per Click?

Some of the advantages of PPC marketing are:

• The barriers to entry are very low in terms of cost.
• Revenues, spend and profits can be very trackable.
• Campaigns can be very flexible.

How Do I get Started?

If you want to get started with PPC, you are in the right place.  Sign up for our email list, have a look around the tutorials, and read the course reviews.